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Business Partnership

Hey marketers! We have the public you've been looking for.

With LPM, you can promote with purpose and make an impact.

Choose to invest locally with a mission-driven organization that delivers unrivaled reach, loyalty and trust that you won’t find anywhere else. We're more than radio, we're media that matters.

LPM reaches hundreds of thousands of people across broadcast and streaming radio, the web, email newsletters, podcasts and events

Click here to download our media kit.

LPM sponsorship allows you to market to our highly engaged and influential audiences, with the added benefit of supporting a local institution on a mission to help inform, inspire and empower our community.

Our diverse local audiences provide active attention for ads that work because they don’t sound like ads— they sound like recommendations from a friend. Our curious listeners and readers tune in to learn something, to become informed, to be inspired (and they keep listening).

As a result, you can generate actionable frequency of your message with typically smaller schedules.

23% more memorable— public radio sponsorship messages resonate more compared to traditional radio ads

LPM's business partnership team works with you to craft messages that our listeners want to hear. Unlike scrolling endlessly through your social feed or skipping ads while streaming, you are reaching an engaged audience who wants to hear from you because your message is embedded into quality programming, enhancing your credibility and fostering trust, loyalty and results.

71% hold a positive opinion of sponsors that support public radio

Why Partner with us? Credibility. Connection. Results.
LPM sponsorship allows you to market to our highly engaged and influential audience with the added benefit of supporting an important local institution on a mission to help inform, inspire and empower our community. Our audiences appreciate us and they extend that support to our sponsors. We call that "The Halo Effect."

66% of consumers are willing to pay more for goods from brands that demonstrate social responsibility

Why it works:

  • LPM reaches people in the most important areas of influence than any other local media, including household economics, business leadership, and community engagement
  • LPM leads the market in time spent listening (1,358,750 hours per week) – so you can generate actionable frequency of your message with typically smaller schedules in our uncluttered ecosystem.
  • LPM is also a market leader in user loyalty. That’s why 13,000+ listener households donate an average of $248 per year to LPM for paywall-free content, proving they find value in our content and trust our brand enough to invest in us when they don’t have to.

Source: The Nielsen Company Louisville Scarborough R1 2024

Where we are: LPM Platforms

Used in combination or separately, LPM products are a powerful way to generate large-scale favorable awareness and response.

Learn more about LPM and our reach in our media kit.

Ready to get started?

Invest in LPM and our audience will invest in you. We are here to learn your unique needs and help create a plan that will work for your goals. What is it you want to achieve with our help?

For sponsorship opportunities click here.

Let’s do something awesome together.

Collaborate with us to craft a sponsorship package that aligns perfectly with your values, gets you noticed and accomplishes your goals.

Sign up for our Sponsor News emails or email tkarem@lpm.org to start a conversation about sponsorship and to receive the latest Nielsen market report for your specific industry.