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Sponsor Opportunities

In addition to on-air schedules, digital offerings, and various newsletters, LPM has an array of opportunities available, including events, programming, and a variety of other options, all which can help build deeper relationships with your audiences.

Programming

On Track local show on 89.3 WFPL and podcast
We’re producing a new local discussion radio show and podcast with the goal of amplifying and deepening the conversation around the biggest topics in our community. Stay on track with the latest news and conversations about what matters to you. We'll meet people who enrich our community, and take a closer look at the issues that challenge us, in Louisville, Southern Indiana and more. It airs two-days-a-week for 30 mins at 6:00 PM on 89.3 WFPL and is available on-demand as a podcast.

LPM Fish Fry Guide
Fish is serious business in Louisville. People schedule their lunches around fish fries. Some folks even make a game of it and try to hit up as many parishes as they can over the course of the season. One of our most popular publications.

Voter Guides
For primary and general elections, we pride ourselves on creating informative and interactive, nonpartisan election guides that help provide essential news and voting resources to empower readers and listeners to participate civically. Promotion includes digital and print ads, on-air spots, and targeted direct mail to known voters. Distinct guides are available for Louisville, Kentucky and Southern Indiana.

Special Holiday Programming
From International Women’s Day to Black History Month, our news and music teams offer relevant content.

WFPK Special Segments

Paws Report
Every Tuesday afternoon at 3:30 pm, someone from the Kentucky Humane Society brings in an adoptable pet to be showcased on air and through Facebook Live. We also cover care tips and animal-related events.

Mental Health Wednesdays
On the first Wednesday of every month, WFPK offers an entire day of listeners’ requests, with songs that lift you up, help you cope and bring you joy.

Friday Ride Home
From 5 to 6 pm every Friday, Laura Shine has a beloved special hour of programming, serving as the perfect companion for the commute home at the end of the workweek. Each episode centers around a specific theme, like "Vintage Cocktail Hour" (the first Friday of every month) or "Funky Friday," with listener interaction helping to shape the playlist. This curated celebration of the end of the week is a key part of WFPK’s identity and a highlight of its schedule.

AM Radio
A nostalgic trip back in time, before the days of FM and easily accessible music. This feature highlights Top 40 tunes from the 60s and 70s that were heard over the airwaves at that time. Along with the song, you may just learn the background behind it and how it got to be a hit record. So get that tape player ready, and stand by for the AM Radio tune, weekdays Monday-Thursday at 8:10AM.

Mel’s Diner
A weekly request hour that has been a radio staple for many years. Each Friday morning in the 8AM hour, Mel picks the theme, and YOU pick the tunes! Your requests are played back from 8-9AM. All selected requests and the songs that didn't make it on air are then put into a playlist, which is posted on social media (and Spotify) after the show. Listen each Friday. Request. And repeat!

5 o’clock Shadow
The 5 o’clock Shadow is an institution at WFPK, and has been for nearly 20 years. Airing Monday - Thursdays at 5 pm, it's an original song followed by a cover tune.

My First Concert
A feature for our nostalgic listeners, send in the story of your first concert either by voice memo or written word and Laura Shine plays the story followed by the band or artist mentioned at 5:30 pm weekdays.

WFPK Song of the Day

A selected track each day, showcasing a diverse range of artists and musical genres, exposing listeners to a new song and providing insights about the artist or the song's background. This feature helps promote new music and connects listeners with emerging talent as well as established artists. Hosted by John Timmons, the daily feature runs in the 11:00 hour.

Other WFPK Segments

  • Concert calendar
  • “Greatest” Countdowns
  • Kyle Meredith With...

WUOL Special Segments

Flicks at 4
Every Monday - Friday, Kiana Del plays music from classic and contemporary movies.

Cultural/DEI content

Sponsorship of LPM cultural diversity programming will include sponsor mention in all spots/digital content throughout the calendar, as well as a bank of 20 (suggested) monthly on-air messages for custom use by client.

  • Black History Month: February
  • Women’s History Month: March
  • AAPI Heritage Month: May
  • Pride Month: June
  • Latino Heritage Month: September - October
  • Mental Health Awareness Month: October

Events

LPM MembersOnly performances
LPM Members are regularly treated to private, intimate performances from their favorite artists in our studios and venues around town. The LPM MembersOnly Concert Series is a fun way to thank our supporters, support artists from our community and beyond, and continue our mission to promote the healing and inspirational power of music in our community.

LPM will produce a minimum 12 MembersOnly Concert events per year, averaging no less than one event per month.

LPM MemberMeetups
Limited opportunities for your business to provide LPM members with exclusive access to your business and events throughout our community. We’ll mobilize our passionate members to gather for fun, insider, unique experiences with your brand. Examples have included nature walks, bourbon tastings, dress rehearsal access, cocktail classes, exhibit previews and more.

WFPK Waterfront Wednesday 
Louisville’s favorite outdoor concert series runs April to September. The free shows take place on the Big Four Lawn in Louisville’s Waterfront Park.

  • Presenting sponsorship  (5 per season)
  • Booth sponsorship         (4 per show)
  • Company outings           (1 per show)
  • Field activation      variable

WUOL New Lens Concert Series
LPM Classical is proud to present the popular New Lens Concert Series, which showcases contemporary classical musicians performing original compositions. The New Lens series is free to attend and takes place on Sunday evenings at 21c Museum Hotel.

LPM Trivia Night
Every December, the WFPK and WUOL hosts band together to create holiday music trivia, celebrating all the songs of the season. Held at a local establishment, along with the trivia are games and camaraderie,

LPM Podcasts

The Music Box
The Music Box is an interactive music education podcast for kids, exploring fundamental music concepts through performing, responding and connecting. Each episode gets listeners involved in making music! Short episodes are perfect for a car ride or just hanging out at home.

LPM Daily News Briefing
The news you need to start your day, Monday - Friday.

Race Unwrapped
In America, we like to think that we’re always talking about race. Like the conversation is happening everywhere, all the time. But race is embedded in society in ways we don’t even think about — just like fish don’t see the water they’re swimming in. In Race Unwrapped, host Michelle Tyrene Johnson tackles different ways to unwrap and unpack race and identity.