Sponsor Opportunities
In addition to on-air schedules, digital offerings, and various newsletters, LPM has an array of opportunities available, including events, programming, and a variety of other options, all which can help build deeper relationships with your audiences.
Programming
LPM Fish Fry Guide
Fish is serious business in Louisville. People schedule their lunches around fish fries. Some folks even make a game of it and try to hit up as many parishes as they can over the course of the season. One of our most popular publications.
Voter Guides
For primary and general elections, we pride ourselves on creating informative and interactive, nonpartisan election guides that help provide essential news and voting resources to empower readers and listeners to participate civically. Promotion includes digital and print ads, on-air spots, and targeted direct mail to known voters. Distinct guides are available for Louisville, Kentucky and Southern Indiana.
Special Holiday Programming
The news and music teams get creative with programming, not only with the major holidays, like Christmas and Halloween, but others as well, including International Women’s Day, Black History Month, Pride Month and more.
WFPK Special Segments
Paws Report
Every Tuesday afternoon at 3:30 pm, someone from the Kentucky Humane Society brings in an adoptable pet to be showcased on air and through Facebook Live. We also cover care tips and animal-related events.
Mental Health Wednesdays
On the first Wednesday of every month, WFPK offers an entire day of listeners’ requests, with songs that lift you up, help you cope and bring you joy.
Friday Ride Home
From 5 to 6 pm every Friday, Laura Shine has a beloved special hour of programming, serving as the perfect companion for the commute home at the end of the workweek. Each episode centers around a specific theme, like "Vintage Cocktail Hour" (the first Friday of every month) or "Funky Friday," with listener interaction helping to shape the playlist. This curated celebration of the end of the week is a key part of WFPK’s identity and a highlight of its schedule.
AM Radio
A nostalgic trip back in time, before the days of FM and easily accessible music. This feature highlights Top 40 tunes from the 60s and 70s that were heard over the airwaves at that time. Along with the song, you may just learn the background behind it and how it got to be a hit record. So get that tape player ready, and stand by for the AM Radio tune, weekdays Monday-Thursday at 8:10AM.
Mel’s Diner
A weekly request hour that has been a radio staple for many years. Each Friday morning in the 8AM hour, Mel picks the theme, and YOU pick the tunes! Your requests are played back from 8-9AM. All selected requests and the songs that didn't make it on air are then put into a playlist, which is posted on social media (and Spotify) after the show. Listen each Friday. Request. And repeat!
5 o’clock Shadow
The 5 o’clock Shadow is an institution at WFPK, and has been for nearly 20 years. Airing Monday - Thursdays at 5 pm, it's an original song followed by a cover tune.
My First Concert
A feature for our nostalgic listeners, send in the story of your first concert either by voice memo or written word and Laura Shine plays the story followed by the band or artist mentioned at 5:30 pm weekdays.
Other WFPK Segments and Shows Available for Sponsorship
- Concert calendar
- “Greatest” Countdowns
- Kyle Meredith With...
- Relics with Duke Meyer
- ear X-tacy with John Timmons
- Sound Clash with Matt Anthony
- Roots ‘n’ Boots with Michael Young
- Bluegrass Evolution with Aaron Bibelhauser
- Blues Party with Sheryl Rouse
- Avenue Sounds with Coop le Moderne
- In the Pocket with Destiny Carter
WUOL Special Segments
Flicks at 4
Every Monday - Friday, Kiana Del plays music from classic and contemporary movies.
Events
LPM MembersOnly performances
LPM Members are regularly treated to private, intimate performances from their favorite artists in our studios and venues around town. The LPM MembersOnly Concert Series is a fun way to thank our supporters, support artists from our community and beyond, and continue our mission to promote the healing and inspirational power of music in our community.
LPM will produce a minimum of 12 MembersOnly Concert events per year, averaging no less than one event per month.
LPM MemberMeetups
Limited opportunities for your business to provide LPM members with exclusive access to your business and events throughout our community. We’ll mobilize our passionate members to gather for fun, insider, unique experiences with your brand. Examples have included nature walks, bourbon tastings, dress rehearsal access, cocktail classes, exhibit previews and more.
WFPK Waterfront Wednesday
Louisville’s favorite outdoor concert series runs April to September. The free shows take place on the Big Four Lawn in Louisville’s Waterfront Park.
- Presenting sponsorship (5 per season)
- Booth sponsorship (4 per show)
- Company outings (1 per show)
- KidsDay
- Field activations
WUOL New Lens Concert Series
LPM Classical is proud to present the popular New Lens Concert Series, which showcases contemporary classical musicians performing original compositions. The New Lens series is free to attend and takes place on Sunday evenings at 21c Museum Hotel.
LPM Podcasts
On Track
On Track is a locally-produced podcast whose goal is to amplify and deepen the conversation around topics in our community. Hosted by Ayisha Jaffer, you’ll meet the people who enrich our community, and get a closer look at the issues that challenge us, in Louisville, Southern Indiana and more.
The Music Box
The Music Box is an interactive music education podcast for kids, exploring fundamental music concepts through performing, responding and connecting. Each episode gets listeners involved in making music! Short episodes are perfect for a car ride or just hanging out at home.
LPM Daily News Briefing
The news you need to start your day, Monday - Friday.
Race Unwrapped
In America, we like to think that we’re always talking about race. Like the conversation is happening everywhere, all the time. But race is embedded in society in ways we don’t even think about — just like fish don’t see the water they’re swimming in. In Race Unwrapped, host Michelle Tyrene Johnson tackles different ways to unwrap and unpack race and identity.
Other Opportunities
Partners in Purpose Membership Program
Partners in Purpose is a group of businesses who invest in LPM, helping us innovate, challenge and increase our impact as a pillar of the Louisville and Southern Indiana community.
LPM Membership Drives
- New Member and Sustainer Matching Challenges
- Daily Prize Sponsor
- Pre-Drive Incentive Sponsor
- Community Partner Sponsor
KPR’s network of stations combine to reach over 740,000 unique listeners across the state each month. KPR includes five station groups with 22 signals.
Appalachia + Mid-South Newsroom
Support the essential news source for people in and of Tennessee, Kentucky, and West Virginia, a collaboration between seven public media stations and NPR. "The Porchlight" email newsletter coming soon.