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75 Years of Public Service WFPL, WUOL, WFPK, KyCIR
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75 for 75 Challenge

We’re celebrating 75 years of impacting our community by recognizing 75 planned gifts to ensure the next 75 years of public media.

Making provisions in your financial or estate plans is a tax-smart way to help ensure that our stations remain a strong voice for the community with news, music and information.

With a bequest in your will or a beneficiary designation on an insurance policy or retirement account, you can make a lasting impact. Planned gifts of all sizes help Louisville Public Media create quality programming now and for generations to come.

75 for 75 Challenge

We’re asking our highly engaged listeners and members to make a planned gift to LPM now through Dec. 31, 2025 (or declare an existing one).

A group of current Legacy Society donors and sponsors will come together to create a matching fund that will result in a gift to LPM’s annual fund in celebration of every new or increased commitment to the future of public media, regardless of the amount.

As a sponsor of LPM’s 75 for 75 Challenge, you will receive recognition in the following ways over the course of the 2025 calendar year:

  • Mentions in outreach letters and emails
  • Social media posts
  • On-air promotional mentions across WFPL, WFPK and WUOL (min. 300 over the course of 2025 calendar year)
  • Website recognition with direct link on LPM.org/legacy and LPM.org/75
  • Inclusion in LPM's annual report and the 75th Anniversary Campaign donor wall (gifts and sponsorships $7,500+)

Ready to help?

There are several free resources for creating a will online. One of the simplest is freewill.com, which allows you to include a nonprofit as a beneficiary.

Have you already included LPM in your estate plans? Complete the Declaration of Intent form online or download the printable form to join the Legacy Society.

Common Examples of Planned Gifts:

  • Donations of Life Insurance
  • Retirement Plan Beneficiary Designation
  • Gifts from Donor Advised Funds
  • Charitable Gift Annuities

When you let us know that you’ve made provisions in your estate plans you will become a member of the Legacy Society, enjoying invitations to special events, behind-the-scenes tours and all the benefits of our highest level of donors. This is our way to honor commitments from forward-looking individuals, like you.

If you have already taken steps to include us in your plans or would like more information, please call Ellen Oost at 502-814-6534 or email eoost@lpm.org.

The Internal Revenue Service recognizes Kentucky Public Radio Inc. dba Louisville Public Media as a tax-deductible 501(c)3 non-profit organization. Our tax identification number is 61-1259787.