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PETA's "Lettuce Ladies" Visit Louisville

Women wearing only lettuce bikinis visited Louisville Thusrday. The demonstration was part of the People for the Ethical Treatment of Animals' latest campaign for vegetarianism.The so-called Lettuce Ladies handed out meat-free hot dogs and information on how to become a vegetarian.The campaign is part of PETA's efforts to promote a meat-free diet. The methods of delivering the message have come under fire from women's groups who call the Lettuce Ladies concept sexist.PETA spokesperson Tom Crain says he doesn't see it that way."I think that it's a statement that's saying 'This is how physical fit people look. This is how physical fit people act. This is what's going on,'" he says. "And this is the way people want to behave in their lives. I think people want to be able to show off what they are."

Crain says the group is simply advertising vegetarianism the same way some restaurants advertise hamburgers."You see it and they're saying, 'Isn't this what you want? Beef, it's what's for dinner. Isn't this how you want it? Wouldn't you like to sink your teeth into this?' They're tempting you in the way that this is—not so much sexist, but it is an attention grabber," he says. "It's giving you the idea that, 'Hmmm. My eye is caught.'"The PETA visit is a response to a recent article in Men's Health magazine that named Louisville the 10th fattest city in America.

Gabe Bullard is the director of news and editorial strategy.