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VIDEO: Take a virtual tour of the new Queen store in London!

E Jacobs Photography

Legendary band Queen is the subject of a new pop-up store on Carnaby Street in London!

"Queen The Greatest", will remain open until January 2022 with a lineup of limited-edition music releases, fashion collaborations and lifestyle products with weekly new product drops and events. Each month will have a theme โ€” Music, Art & Design and Magic โ€” with visual installations that act as storytelling from each of Queen's historic five decades in music.

The "Queen The Greatest" store will take visitors on a journey over two different floors, from 1970s thrift store (as band members Freddie Mercury and Roger Taylor had a stall in Kensington Market), to 1980s live performances and tours, a 1990s record store, a 2000s DVD tribute, and through the 2010s tech concepts.

The proceeds from an exclusive Freddie Mercury T-shirt will go to the Mercury Phoenix Trust, a charity founded by Brian May, Roger Taylor and Jim Beach in memory of Mercury that raises vital funds and awareness for HIV/AIDS.

Can't afford to make the trip or just not ready to travel yet? Then enjoy this video tour of "Queen The Greatest"!

Mel is the WFPK morning host. Email Mel at mfisher@lpm.org.

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