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VIDEO: Bruce Springsteen uses Jeep ad to call for unity

Jeep/YouTube

Whether you love the Super Bowl or just like the commercials, you may have been surprised yesterday to see Bruce Springsteen in a Jeep ad.

But "The Boss" wasn't there to shill cars-- he was extolling the virtues of meeting in the middle and bringing the country together.

According to Variety, marketing executives had been pitching ideas to Springsteen for over a decade before finally getting him to agree to this concept for Jeep. Springsteen liked the message of "The Middle" and filmed it at a special church in Kansas last month.

Check out the moving result...

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Mel is the WFPK morning host. Email Mel at mfisher@lpm.org.