© 2023 Louisville Public Media

Public Files:
89.3 WFPL · 90.5 WUOL-FM · 91.9 WFPK

For assistance accessing our public files, please contact info@lpm.org or call 502-814-6500
89.3 WFPL News | 90.5 WUOL Classical 91.9 WFPK Music | KyCIR Investigations
Play Live Radio
Next Up:
Available On Air Stations

Louisville Cardinals Are College Basketball's 'Most Valuable' Team, Forbes Says


The Louisville Cardinals are the "most valuable" team in men's college basketball with a worth of $38.5 million, according to an analysis by Forbes.The Cards held the honor last year, too, with a worth of $36.1 million.It's been a good March already for U of L. Rick Pitino's team won itsfinal Big East Conference Tournament and  are the overall No. 1 seed in the NCAA Tournament.On Monday, Tom Jurich was named one of five finalists for the Athletic Director of the Year Award given by Street & Smith’s SportsBusiness Journal and SportsBusiness Daily. (You can stretch the "good March" to a "good several months," considering the football team'sSugar Bowl victoryand theimpending move to the Atlantic Coast Conference, too.)Forbes' Chris Smith (not the member of last year's Cards team)writes: The team’s financial success is largely tied to the KFC Yum! Center, the waterfront arena that opened in 2010. The new arena had an immediate impact, driving ticket sales up 28% to $14.2 million and generating over $20 million in contributions to the team, an 84% increase from the prior year. Income from program sales, concessions, parking and other sources also increased by more than $2 million. The KFC Yum! Center'sfinancial stability is a local concern, of course. And professional basketball proponents cite U of L's lease as a significant obstacle to Louisville ever attracting an NBA franchise.In the Forbes ranking, the Kansas Jayhawks were ranked No. 2 with a worth of $32.9 million and the North Carolina Tar Heels were ranked No. 3 with a worth of $32.8 million. The Kentucky Wildcats—the defending national champions—were ranked No. 4 with a worth of $32.1 million and the Indiana Hoosiers were ranked No. 6 with a worth of $21.8 million.(Image via Shutterstock.)

Joseph Lord is the online managing editor for WFPL.