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BBB Launching New Ratings System

The Better Business Bureau will launch a new ratings system for businesses Tuesday.Charlie Mattingly with the bureau's Louisville office says the new, nationwide letter grade system will replace the less-detailed scale of "satisfactory" or "unsatisfactory."He says it's been test-marketed in other parts of the country."There have been about five Better Business Bureaus that have been testing the ratings scale for the past three years, and there's been a lot of work gone into trying to be sure it's as objective and comprehensive as possible,"  Mattingly said.Mattingly says the letter grade assigned to each business takes into account a company's complaint history, how it responds to complaints, how long it has been in business and other background information.The ratings will be posted on the bureau's website, www.bbb.org.   

Rick Howlett is host of WFPL's weekly talk show, "In Conversation." Email Rick at rhowlett@lpm.org.