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Marketing the Kentucky Derby

By Laura Ellis
Published April 29, 2008 at 6:00 PM EDT

April 29, 2008
Marketing the Kentucky Derby

Pins, posters, corporate sponsorships, and ads on the jockeys' silks - promotional tactics and the Kentucky Derby go hand in hand. The Kentucky Derby Festival has on official hair care provider, vodka, mini van, sausage, and even an official charm bracelet. What goes into all these partnerships, and how do they benefit both parties and help promote the Derby, both here in Louisville and worldwide? Join us this Tuesday for a conversation about marketing the Kentucky Derby, live from Churchill Downs.

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Laura Ellis
Laura is LPM's Director of Podcasts & Special Projects. Email Laura at lellis@lpm.org.
See stories by Laura Ellis

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